Unique Value Proposition Masterclass
4 min readMar 20, 2019
The Unique Value Proposition is the value a customer gets from your product.
Whatever it is in the world you’re selling, services to Pizzas, it is the perceived value a customer gets from your product.
For example, when your potential customer is shopping around on Amazon looks at your product and looks at other sellers products. What is it that when they look at your listing, is going to be perceived as more valuable and unique than your competitions.