Charley sat in the back seat of his brothers new BMW M3. Both of his legs pushing towards the door whilst rhythmically running the zipper of his coat through his thumb and forefinger.

He stared up past the London skyline, clouds and building rooftops as they passed by, watching the…

The Unique Value Proposition is the value a customer gets from your product.

Whatever it is in the world you’re selling, services to Pizzas, it is the perceived value a customer gets from your product.

For example, when your potential customer is shopping around on Amazon looks at your product…

Danny Writes

Danny Guerin is a writer, entrepreneur and cooks up a mean spaghetti bolognese. :-)

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